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This includes Google reviews, using testimonials to market your practice and all patient communications.Īre HIPAA regulations really that important? Let’s just say, a HIPAA compliance lawsuit could cost your practice anywhere from $100 to $50,000 per violation – and all the way up to $1.5 million. Under the HIPAA law, healthcare businesses cannot reveal personal patient information, such as the patient’s identity, diagnosis or service rendered. This law includes a national set of standards aimed to protect patients’ healthcare privacy. HIPAA (the ‘Health Insurance Portability and Accountability Act’) is a federal law created in 1996. What is HIPAA and why is it so important? There are a number of factors that play into local search ranking – and responding to Google reviews is one of the easiest factors to optimize. If a user searches “ orthodontist near me” and a number of your business reviews say, “What a great orthodontist!” “My favorite orthodontist!” “Excellent results from this orthodontist.” – Google will bump your listing in search results to match the user’s search query.

Google will also detect keywords in your listing reviews to better match a user’s search with the perfect result. When reviews are posted regularly to your listing, this signals to Google that you’re a reputable business and an authority in local orthodontic treatment. Google favors business listings that post updated information and utilize the different features of Google My Business (like review responses!) Whether your practice responds to patient reviews, or instead ignores reviews, this will affect your local search ranking.

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When your practice receives positive Google reviews, it’s essentially free marketing! Patients will post positive testimonials that speak to your patient experience, quality or level of skill, which then shows prospective patients what they have to look forward to if they choose your practice. Responding to patient reviews shows that your practice cares about your patients’ feedback, your practice maintains an up-to-date business listing, and you’re actively putting forth effort to right any wrongs. If the majority of your target audience is reading your Google reviews and your practice’s response to those reviews, it’s safe to say that responding to Google reviews is important!

97% of shoppers who read online reviews from other consumers also read responses from businesses ( Bright Local.).

80% of consumers consult online reviews for local businesses ( Bright Local.).

59% of consumers use Google to read business reviews ( Bizrate Insights.) Google is the most popular platform for business reviews!.

Let’s dive right in with some statistics: Here’s why it’s important to respond to reviews and what you can and cannot say, in order to avoid a HIPAA lawsuit.

When most of your prospective patients are searching for you online before deciding whether or not they’ll start treatment with you, ensuring that you get the most out of your Google reviews is a must.īut when it comes to Google reviews for businesses in the healthcare industry, these can be risky grounds to navigate! There are some critical guidelines, called HIPAA regulations, that your practice needs to understand and comply with when responding to your patients’ Google reviews. Your Google reviews are an essential part of your practice’s online presence.

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